We've discussed what to look for in a checking account and, yesterday, what to do when prior to switching to online banking but we haven't examined any banks. What follows is a cursory overview of checking with three popular online banks. Each of these banks has free checking, free debit cards, and checking accounts which earn interest.
Ally
Ally, formerly GMAC, was elevated to its current position in the tumultuous years following the collapse of Lehman Brothers. It started as an offshoot of GMAC, offering only savings accounts. In time, Ally began to diversify - first offering CDs (Certificates of Deposit) and then Checking Accounts.
Ally gained notoriety early on thanks to its high interest rates (2% at a time when other banks were routinely offering less than 1%) and its bold advertising. While time has tempered Ally's interest rates (the current interest rate for checking accounts is 0.50%) Ally's commitment to customer service has endured.
Personally, we have an Ally account and have remained impressed by Ally's service. Phone calls are answered by customer service representatives, not answering machines. Emails are routinely answered within 10 minutes, not 24 hours. Instant messaging, Twitter, Facebook - all are available as means to contact customer service and ask for help. (Ed. Note: We don't recommend you use social media to discuss private financial matters).
The Good:
- Ally's customer service is amazing. It's definitely the best in the business.
- It's virtually impossible to get whacked with a charge of any sort (unless you make it a habit to overdraw your account.
- 100% ATM Fee reimbursement.
- Free checks.
- Returns on investment are rapidly retreating. While we haven't tracked returns on Ally's checking accounts returns on Ally's savings accounts are down from 2% to 1.09%.
- Returns on investment aren't as high as at other banks.
- Ally's customer service has proven impossible to beat but the rapid retreat of returns has us considering other options.
ING
ING is best known in Europe but has gained a lot of ground here in the United States. Much of the ground has probably been gained thanks to the various incentives ING offers. Currently, it's offering $50 to new account holders. [Ed. Note: If you'd like to switch to ING and support us at the same time you can shoot us an
email and we'll send you and invite].
ING has been a pretty consistent presence in the online bank game and makes it very easy to open new accounts once you already have an account with them. Instead of having to formally apply for a new account ING allows a checking account holder to open a savings account, for instance, with a couple of quick clicks. Most other online banks, in our experience, require you to fill out more paperwork if you want to open another account. ING seems to do that for you.
The Good:
- It's super easy to access online services and ING has really built itself around it's online presence.
- Fairly large ATM network.
- They'll mail your checks for you.
- The return on investment is pretty low - 0.25% since March 2010.
- ING has a customer service plan on par with Bank of America.
- We don't like the numerical pin sign-in
- ING is a mixed bag. It's ATM network is large but limited. Their customer service is awful but, thankfully, there's not much reason to deal with customer service. One of the cooler things about ING is that since they don't give you any checks they'll mail a check for you (for free) if you fill out the information and if you're mailing it to an ING customer they'll instantly transfer the funds.
FNBO (First National Bank of Omaha)
Since launching its online operation in 2006 FNBO has consistently had one of the highest rates of return of any online bank. While we don't have any direct experience with FNBO (yet) it made our list because it's currently offering an astounding 1.10% return on checking accounts. Whatever the country's largest privately held bank is doing it must be doing it right.
The Good:
- A 1.10% return on investment.
- 'MyDeals' delivering savings to you directly via debit card.
- It's not clear whether failing to move money into/out of your account during a month period will result in you being assessed a fee.
- We found this gem "Please note: There is a $2.00 standard fee for 3 day ACH delivery or a $10.00 express delivery fee for next day transfers during our investigation of FNBO's "Pop Money" and it's not clear whether there might be some sort of hidden fee structure in place. Previously, FNBO partnered with Mint.com to deliver a better deal. We'd wait on this one.
Disclosure: We have accounts at both Ally and ING. ING offers financial incentives to those who invite new customers.